Yucca

Paid search (PPC) has had a profound effect on the marketing budgets of almost every client, regardless of size or market sector. Google UK is now bigger than ITV as a result.

PPC is successful because it offers the only opportunity to engage with your customers at the exact moment they're looking for your product or service.

But PPC agencies are defined by the old media buying rules; in keeping their fees low, they can spend more on the search engines and therefore deliver greater value.

However, Yucca has found there is greater value in another approach. We treat PPC as live data and, as is true of all data, the quality is paramount we believe. So, we staff our accounts with passionate, talented search optimisers who understand both search and how your site performs - and our clients deal with specialist client service people who manage effectively and efficiently. Most importantly, we give our people the time they need to set up and then manage ongoing our client's campaigns. This costs more in agency fee but our results prove that, by spending more on management, our clients always realise greater net returns.