Keywords, tomatoes and recession marketing...
High-tech gizmos can do wonders for tomato growth, but only if you remember to water the plants. The same is true of PPC keywords. The question is, are you neglecting the basic needs of your keywords for the sake of automated management technology?
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Musings from the daddy of all travel shows, arrrr
A big hello to everyone I met at the World Travel Market on Tuesday.
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Fantastic insight into a high value campaign
Paul and I popped along to an IDM event last night which reviewed the winning 'Diamond' entry to the IDM Business Performance Awards.
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Get in touch if you fancy a chat
Just a quick blog to let anyone who is interested in meeting Yucca at next weeks World Travel Market show at Excel in London that I'll be there on the Tuesday (11th).
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Google Analytics grows extra muscles
This week saw the inclusion of some often-requested features...
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Avoiding the pitfalls
Irrelevant online ads and pop-ups make 95% of consumers less likely to buy the advertised brand. How can you ensure that your campaign won't compromise your brand?
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Emily and Alan head to the E-commerce Expo
Armed with our laptops and notepads, Alan and I headed down to London on Wednesday, for a day at the UK's leading e-commerce event - E-Commerce Expo.
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The results of our topical poll
A big hello to all of you who we met onboard. Those of you we met for the 30 minute meetings will be familiar with the topical poll we did at the end of our meetings.
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How will the recession affect Affiliate Marketing?
Given the current financial gloom and my involvement in affiliate marketing, I think it’s only fair for me to ask the inevitable question, “How will the global downturn affect affiliate marketing?”
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The last of the sun for this year?
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